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In this updated edition, you will find new case studies, real-world examples, and the latest research to reflect the dynamic nature of brand management. The authors share practical tools and techniques to leverage brand value, enhance customer loyalty, and foster innovation. With its engaging style and thorough exploration of both theoretical and applied concepts, "Strategic Brand Management" stands out as an essential reference for anyone looking to excel in the field of branding. Start crafting a strategic advantage for your brand today!
